Online communities and social networks - foresight report
This is the second in a series of third sector foresight reports on the emerging relationship between voluntary and community organisations (VCOs) and information and communication technology (ICT).
ICT has been with us for some time – though evidence suggests that VCOs have not readily taken advantage of it – but widespread introduction and use make this a good point at which to review progress and look at future opportunities.
This report, which is based on desk research and conversations with a range of experts from within and outside of our sector,maps out emerging trends in the interaction between ICT and the relationships that individuals have with each other and with organisations; the communities that they are part of, and the networks that they are developing.
This report is written for strategic thinkers – for CEOs, trustees and senior managers – to help you to understand and think through the strategic implications of ICT for your organisation. For readers feeling intimidated by the language of blogs, wikis or RSS feeds, our key message is ‘don’t worry about the technologies, concentrate on their application and implications’.
The report begins by examining trends in online communities and social networks and the resulting changes in behaviours and modes of communication, before going on to explore a number of strategic opportunities and challenges for VCOs.The final section of the report contains a glossary that aims to cover some of the key terms used in this area, both technical and non-technical.
