East London’s Hackney Brewery releases a beer with proceeds going to Switchboard – the LGBT+ Helpline

Wednesday, May 29, 2019 - 12:15

East London’s Hackney Brewery is excited to announce that they are releasing Unicorn Rodeo, a 4% ABV, DDH XPA (double dry-hopped extra pale ale), again this June.

Originally brewed last year with proceeds going to the Pride in London charity, the beer had such a positive reception that Hackney have brought it back for 2019. This year, they have partnered with Switchboard, a charity that provides a one-stop listening service for LGBT+ people on the phone, by email and through Instant Messaging. Switchboard are marking 45 years of supporting LGBT+ communities in 2019.

A portion of proceeds from the sale of Unicorn Rodeo will be donated to Switchboard.

The eye-catching label artwork, which features a unicorn against a rainbow backdrop, was designed by Pete Fowler. Fowler is a Welsh artist best known for his artwork for the band Super Furry Animals and his Monsterism toys and goods.

Hackney Brewery’s co-founder, Jon Swain, says about the partnership: "Last year, we released Unicorn Rodeo around Pride and were taken aback with the positive feedback and reception we received for both the beer and the partnership with Pride in London. This year we are re-releasing it and with LGBT+ charity Switchboard. Unicorn Rodeo is a fantastically drinkable beer and the cause is equally as fantastic."

Switchboard co-chair, Natasha Walker, says: “We're delighted that Hackney Brewery have chosen Switchboard - the LGBT+ Helpline to benefit from the sales of their beer Unicorn Rodeo. This partnership will not only help raise funds for Switchboard but also help raise awareness of the vital support that we provide 365 days a year - calm words when needed most.”

Unicorn Rodeo will be available on keg and in 440ml cans from the beginning of June. It can be purchased online through Hoppilly (https://hoppily.co.uk) or HonestBrew (https://honestbrew.co.uk/).


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